A Vibrant System for an Emerging Brand

Mimi’s Nuts is a small start-up company that produces and sells a variety of flavored pecans. Currently, the products are sold in a select few locations in Philadelphia, PA. With notable ambitions and a tremendous product, Mimi’s Nuts approached Watts+McClure and asked our team to help bring life to an idea.

We created a name and a brand with as much personality and diversity as each flavor in the product line. We also focused on creating a brand that is affordable for a new business to activate and positions the company for growth and support an expanding product line.